Trial and error, a year of evolution (1998) 1998 marked a pivotal year in Amazon's evolving brand journey, with the company testing out three distinctly different logos as it grappled with its ...

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

The app logo - which appears on smartphones and tablets - previously showed a graphic of a shopping trolley. The new design appears to be based on a brown Amazon parcel, with the company's ...

An Amazon spokesperson rejected the lawsuit's claims and said the changes were made in response to crime in the area.

The Prime Video represents an in-kind donation worth another $1 million, the spokesperson said. The donations were first ...