A writer attempts the viral "unrecognizable makeup" TikTok trend, which includes full-coverage foundation, harsh contour, a ...

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient.

Today's iteration allows you to curate an aesthetic while still showing just how messy and aimless life can be. So take this as a hint to start appreciating the beauty of ordinary things.

This aesthetic is similar to what we're seeing in the conservative girl makeup videos. Videos extolling conservative girl makeup are primarily being posted by young women who, from their social ...