Social media influencers have redefined the marketing landscape, offering brands new ways to connect with consumers.

TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025. TikTok has published its annual ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Uncover the obstacles, including personalization and scaling marketing efforts, that marketing teams face in reaching target ...

As 2024 rolls into 2025, big changes are potentially afoot in the world of social media. TikTok is potentially weeks away ...

With TikTok facing a Supreme Court showdown and potential U.S. ban in January 2025, the industry's biggest disruption may lie ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.

Financial services professional Setul Mehta has launched social media management company SM Advice to support advisers.

Social media can be a powerful business tool to connect with customers, but improperly managing your social media platforms ...

Mavely, a Chicago-based startup that started out helping moms get paid for being influencers, is being acquired by ...

Building mental and physical/digital availability matters. You tell people you exist through advertising and publicity,” he said. Social media continued its upward trajectory in 2024, with ad spend ...