Throwing money at ads without tracking return is like playing darts blindfolded. That’s why marketers love tracking return on ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart ...

Celebrity animal advocates including Ricky Gervais and Dame Judi Dench are calling for Sheffield residents to help them pressure the government on trophy hunting.

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

Local businesses were invited to take action and reduce the carbon footprint of Northamptonshire - and the planet - by ...

Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.

GetYourGuide has sent new proposed advertising modules to the EC to enable Google to comply with the Digital Markets Act.

Video ads are an important part of modern PPC campaigns. By capturing attention and delivering your messages faster, video ...

HERE enters into 10-year, $1 billion cloud infrastructure agreement with AWS to support AI-powered, live streaming map and ...

Xumo will sell ad inventory within Google TV Freeplay, allowing marketers to run campaigns alongside that platform and its own Xumo-branded products.