Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart ...

GetYourGuide has sent new proposed advertising modules to the EC to enable Google to comply with the Digital Markets Act.

Amazon’s US advertising business, which is the third largest in the country behind Google and Meta, is getting even bigger.

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad […] ...

Marketing your managed IT services can feel like climbing a mountain with no map. You might struggle to reach potential ...

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...

Tag diagnostics for the Google Tag is available in Google Tag Manager, Google Ads, and Google Analytics to help you quickly identify and troubleshoot potential issues. Measurement diagnostics for ...

Forecasts powered by machine learning are proving to be faster and cheaper to produce than with conventional methods - and ...

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads campaigns. This is the time when a marketing agency comes into play. These ...

When mods are too heavy-handed, users may go elsewhere seeking less censorship, and if there is a lack of moderation, well, ...