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Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

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Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

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Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe Firefly AI video generator offers commercially-safe AI video tools trained on licensed content — challenging OpenAI’s Sora.

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Premiere Pro is introducing a new AI-powered search, making it easier to find the right clips without endlessly scrolling ...

Adobe's model differs from its rivals because it is geared toward generating clips that will fit into how film and television ...

Adobe today released a new version of its Firefly app that offers AI-based video generation in addition to images and vectors ...