Guess it’s not so easy to uproot the way TV ads have been bought and sold for decades. It takes a long time for agencies to integrate new data into their existing ad-buying platforms. Plus, despite ...

Media buy is the purchase of advertising from a media company such as a television station, ... A Comprehensive Guide. DAGMAR: Definition in Marketing, 4 Key Steps, and How It's Used.

Warner Bros. Discovery just gave buyers a data-driven platform to guide their decisions and a simplified approach to targeting their key demographics. Just ahead of its upfront presentation today ...

Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new ...

Also known as “Spot Buying” or “Non-Guaranteed Premium,” this is a lesser-known type of programmatic advertising. Advertisers choose ad spots before they go on the private or open market.

Global ad spending is expected to top $1.03 trillion, excluding political advertising, according to GroupM, the ad buying arm ...