Search Engine Land on MSN13d
Google shifts Demand Gen audience categorization to ‘signals’
Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by ...
Demand Gen Report8d
As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays
Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...
Demand Gen Report3d
CTV Vibe Check: Marketers’ Takes On A Hot Performance Channel
But new research shows that because of the performance outcomes CTV can produce, it is becoming a mainstay for performance and demand gen marketers everywhere. Join MNTN to explore the results from ...
Generative AI fuels demand for better mobile connectivity - and users ready to pay for it
Quality issues with AI-driven apps are making more mobile users unwilling to settle for standard best-effort 5G network ...