Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Aside from the GR86 Rally Heritage, RAV-X and Ultimate Tailgate Tundra concepts, Toyota Motor North America has also built the intriguing Land Cruiser Rox for the ongoing 2024 SEMA Show in Las Vegas.

Unlike Toyota Motor North America's own Land Cruiser build that will hit your nostalgic bones, Jeff Westcott went for a ...

Modellista lists two U.S. distributors: MKS Engineering, Inc. and Tien USA, Inc., both based in California. Its parts are ...

A couple years ago Toyota took over the showcase space in the Center Hall of the Las Vegas Convention Center that was held by ...

The new Toyota Land Cruiser already features a retro-inspired design ... New Kia EV9 Adventure brings out the rugged side of ...

Modellista built a rugged Toyota Land Cruiser for this year's SEMA Show. The aftermarket specialist previews possible new ...

Presented at the Toyota booth, the Overland Vision Concept is an entirely new approach for Modellista as it focuses heavily ...

Unveiled at SEMA 2024 is the ROX Concept, and it’s quite an extreme build. Built at Toyota’s CALTY design studio in California, ROX stands for Recreation Open eXperience. The company said that it’s a ...

The front and rear fascias have been overhauled with rugged new parts and dramatic LEDs. We’re particularly fond of the storage boxes mounted where the rear side windows usually sit. A small metal ...

The Japanese automaker Toyota says it's exploring next-gen RAV4 possibilities with the 'RAV-X' concept it just revealed at ...

Toyota says that the RAV-X is "more than just a concept", making us wonder if the future RAV4 will gain a rally-inspired trim ...