Northwestern University’s $850 million Ryan Field when it opens in 2027 is expected to encapsulate a modern fan experience in a tradition-heavy sport.

When NBA commissioner Adam Silver penned his seminal New York Times op-ed piece calling for the legalization of sports betting a decade ago this month, he stressed the need for “strict regulatory ...

They Call It Late Night with Jason Kelce” is set to join the roster of late-night TV shows just after the start of 2025 on ESPN.

SPND shows 10.7% of sponsorship spend did not renew from their most recently completed season. However, new sponsorship ...

Playfly Sports’ esports division is working with one of its existing partners, the Extra Life charity, on a new EA Sports College Football 25 tournament in January, timed to take place alongside the ...

The Players Era Festival, which will be held in Las Vegas next week, is set to announce a presenting sponsor lineup or Eli Lilly Company, MGM Resorts, and Starbucks.

Hippos Exoskeleton, a startup building an auto-inflating knee sleeve to prevent ACL tears and other injuries, saw Possible Ventures and Silicon Roundabout Ventures co-lead the round.

Amazon Prime Video will handle all production internally for their NBA and WNBA packages that go into effect beginning next ...

Altius Sports Partners, the strategic advising company with a slew of prominent collegiate clients, is set to announce the ...

FIFA has selected Rock-It Cargo, a subsidiary of L.A.-based Global Critical Logistics, as its official logistics provider for ...

Boston Red Sox President & CEO Sam Kennedy wants it to be known that the Red Sox are ready to spend this offseason.

WNBA Indiana Fever G Caitlin Clark is putting in a few extra sports marketing minutes for a new 30-second ad with State Farm ...