The platform is designed to be accessible to viewers in rural areas through the BharatNet infrastructure and is available in 12 languages, including Hindi, English, Tamil, Marathi, and Assamese.

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...

During Microsoft Ignite ‘24, the companies highlighted two innovations that will enable marketers to do their jobs more ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Crafted by tgthr., the campaign revives the original comic strip format, humorously illustrating the Common Man outwitting a ...

These tools enable marketers to streamline campaigns, enhance ROI, and make data-driven decisions with precision, addressing ...

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

MobiKwik, the financial services firm, has appointed Jaskaran Singh Kapany as its Chief Marketing Officer (CMO). Kapany announced the appointment via a LinkedIn post. Kapany brings experience to the ...

Honda Cars India has appointed Punit Bhatt as its Head of Advertising and Brand Solutions. Bhatt, a management professional with over 14 years of experience in marketing and advertising communications ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...