A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.

Around nine-in-ten Americans (91%) celebrate Thanksgiving. Large majorities in all major demographic groups observe the ...

There’s a fair amount of data indicating that Americans’ driving habits have worsened over the past five years, at least in ...

About half of workers (52%) now say focusing on increasing DEI at work is mainly a good thing, down from 56% in February 2023 ...

News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political ...

News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

We looked at the experiences and attitudes of the 21% of U.S. adults who regularly get news from news influencers on social ...

News influencers with a current or past connection to a news organization are less likely to explicitly advertise their ...

Our researchers cast a wide net across the most popular social media sites to form an inclusive list of influencers who ...

YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the ...

Far more of the site's news influencers explicitly identify with the political right than left, and two-thirds are men.

News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much ...