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Stephanie Armour and Sam Whitehead and Julie Rovner, KFF Health News
Trump, long an ACA opponent, expressed interest during the campaign in retooling the health law. In a world where healthcare ...
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Novartis ups sales guidance, purchases Kate Therapeutics for up to $1.1B
Shareholders of Kate Therapeutics are entitled to receive up to $1.1 billion from the upfront payments and additional ...
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FTC, Indiana residents pressure state to block hospital merger
Doctors, health economists, and the Federal Trade Commission called on the Indiana Department of Health to deny Union ...
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Washington power has shifted. Here’s how the ACA may shift too
Congress could theoretically change the ACA without a single Democratic vote, using a process known as “reconciliation.” The narrow margins by which Republicans control the House and Senate mean just ...
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GCI Health’s Inspiring Voices connects brands to authentic patient voices
The GCI Health program unveiled Thursday aims to connect healthcare marketers with important and accurate patient voices.
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The most important measure of HCP targeting: Brand value
Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...