In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

Over the decades, Coca-Cola has produced some of the most famous campaigns, but the business remains “humble” and works hard to “earn” consumers’ time and attention, says its European CMO Javier Meza.

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s Consumer Confidence Index.

Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

There is a lot of discussion in the B2B marketing world about speaking the language of finance. In a column for Marketing ...

Cadbury’s decision to bring its ‘Secret Santa’ creative back for another festive season is paying dividends, as the chocolate ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Online florist Bloom & Wild has returned to “investing for growth”, stepping up brand marketing in a bid to recruit new ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.