In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...
‘We need to be humble’: Coca-Cola’s European CMO on effectiveness and ‘earning’ consumers’ attention
Over the decades, Coca-Cola has produced some of the most famous campaigns, but the business remains “humble” and works hard to “earn” consumers’ time and attention, says its European CMO Javier Meza.
Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s Consumer Confidence Index.
Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be ...
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