Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Explore practical solutions to marketing burnout by reconnecting with purpose, controlling inputs, and nurturing creativity ...

In fast-paced project environments, effective leadership goes beyond strategy and technical skills. It requires a deep understanding of human behavior at the neurological level. The neuroscience of ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...