Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation… ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their ...

B2B marketers don't have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI,… ...

Callidus Software, a cloud-based sales performance management company, has announced an expanded partnership with Salesforce. The company said… ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research ...

Botco.ai, an AI-powered conversational marketing platform, recently secured $3.6 million in additional seed funding from VamosVentures.