Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
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Parle Products, a manufacturer of biscuits and confectionery, has launched a new campaign for its Hide & Seek choco chip cookies. Titled ‘GIF it a Go!’, the campaign introduces a fresh, youthful twist ...
VdoCipher, a global video hosting company, has launched its live streaming service, One-to-Many live broadcast solution, which promises to offer secure and scalable digital content delivery. The ...
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Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...
Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for ...
Articles written by Vitasta Kaul ...
Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, ...
Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...