Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

Articles written by Vitasta Kaul ...

The review encompasses all its agencies, bar creative.

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...