Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

Articles written by Vitasta Kaul ...

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient ...

BU, India sub-continent, Haleon, outlined the initiative’s vision, stating, "In India, access to quality healthcare is often ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase ...