B2B Marketing Magazine1d
B2B Brand Marketing 101: How Powerful Can Brand Be In B2B, And Why Does It Matter?
Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...
B2B Marketing Magazine1d
Turn your Data into ROI
Gain buy-in and budget for data projects with Dun & Bradstreet's 'Turning Data into ROI' report, featuring expert strategies, real-world insights, and proven methods to maximize data value and ROI.
B2B Marketing Magazine4d
The importance of becoming a commercial B2B marketer
What are B2B marketers getting wrong? They're not being commercial marketers. This blog tells you what a commercial marketer ...
B2B Marketing Magazine4d
What Is ABM And What Results Can It Deliver In B2B Marketing?
This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...
B2B Marketing Magazine4d
The Future of Women in B2B Marketing: Leveraging a Gendered Lens to Reach New Decision-Makers
Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...
B2B Marketing Magazine5d
We asked AI to evaluate award-worthy ABM campaigns — Here’s what happened
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and ...
B2B Marketing Magazine7d
Expandi Boosts Brand Credibility and Lead Generation
Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions and universal ...
B2B Marketing Magazine7d
SPRING Production’s Strategic Growth Journey With B2B Marketing
SPRING Production, a 20-year-old company with a strong presence in Europe, faced a significant challenge when expanding into the UK market. With minimal brand awareness and a nuanced B2B landscape ...