Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.

The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, ...