Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

Live video threw sports broadcasts for a loop – but not pirate streamers. Plus, media buyers are dealing with more AI-powered ...

Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena.

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go ...