Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

Trail vehicles in innovative ways that would engage consumers. It partnered with the global media platform Teads on a CTV ...

How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

Marcos Angelides admires the autumnal fashion stylings of Carmen Berzatto, the titular character of HBO’s The Bear. Naturally, the co-managing director at Spark Foundry fed one of Carmy’s jumpers into ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...