As 2024 draws to a close, we are taking a look back at the feature stories that captured the attention of B&T readers and set ...

Omnicom and Interpublic reveal plans for a significant merger, reshaping the landscape of global advertising and marketing services.

Randle Communications is Covered California’s current AOR supporting strategic PR and communications campaigns. The agency ...

For the last week or so we have been bombarded with news items in the ad trades and the financial press about the forthcoming ...

In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ...

Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison ...

Given the recent upsurge in Zeta Global shares, we analyze its current position to determine whether investors should play it or let it go.

Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

With thousands of press releases published each week, it can be difficult to keep up with everything on . To help journalists ...

Specifically, the Trump antitrust department, Federal Trade Commission, and FCC will likely vet the Omnicom-Interpublic tie ...