The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Reddit has published a new research paper that explores the challenges of AI adoption, and the effective utilization of AI by marketers, based on insights from its community. The 21-page report, ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

AI and new tech is not just about delivering targeted ads; it’s about creating a more human and connected Ramadan experience, ...

The Creative and Media Agency Guide. This edition explores some of the industry’s most pressing topics, with a special focus ...

The Trade Desk (NASDAQ: TTD) announced its fourth-quarter results, and by some measures, it was another strong report, with ...

Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and now a potentially ...

BR Exclusive - Retail Media is a transformative force in brand communication. By enabling tailored, omnichannel messaging in ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth.