Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular ...

Goldfish changed its name because adults have seemingly forgotten their roots — but it's only temporary. That's right.

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in ...

Goldfish crackers are temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack ...

The billion-dollar brand is one of the most successful in the portfolio of Camden-based Campbell Soup Co. The temporary name ...

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack ...

Think Goldfish are just for kids? Well what about Chilean Sea Bass — and we're not talking about the swimming creatures. Here ...

In a limited-time promotion, Goldfish is rebranding their beloved cheddar crackers to “Chilean Sea Bass,” to illustrate that ...

The popular snack crackers that kids love to devour will be getting a name change to show that the snacks can be for adults ...

Goldfish fans fishing for the limited-edition crackers donning the brand's new (temporary) "adult" name, will have to try ...

Goldfish temporarily rebrands to 'Chilean Sea Bass' to attract adult snackers, sparking mixed reactions on social media.

The new rebranding of Goldfish under the name “Chilean Sea Bass” was announced on Wednesday by the Campbell’s Company, per CNN. "Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped ...