Apple remains the only big phone maker without a foldable phone, and the latest rumor says one could launch by 2026.

Retro styling plus lessons learned from the modern flip phone industry combine. Will Apple’s typical reticence to jump on a trend early pay off?

Samsung’s equivalent device — the Galaxy Z Fold 6 — retails for $1,899, and the first generation was even pricier at $1,980, so reported pricing isn’t completely out of kilter, even if it’s objectively high. Kuo believes this won’t be off-putting to Apple fans who will view it as a “must-have device” if it lives up to its potential.