The best companies aren’t chasing AI trends—they’re building systems that eliminate guesswork and bring certainty to every ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

Jonathan Adashek, the SVP of marketing and communications at IBM, talks AI marketing. Marketing leader Jonathan Adashek ...

CMOs share their generative AI strategies to cut costs and drive revenue. Katie Klumper spends all day advising chief ...

Technology trends and user needs are driving innovations in AI and GenAI in two critical ways—first, within an organization, ...

Persistent Systems has appointed Shimona Chadha as its new chief marketing officer, tasking her with leading global marketing ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...