With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

The best companies aren’t chasing AI trends—they’re building systems that eliminate guesswork and bring certainty to every ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

Jonathan Adashek, the SVP of marketing and communications at IBM, talks AI marketing. Marketing leader Jonathan Adashek ...

CMOs share their generative AI strategies to cut costs and drive revenue. Katie Klumper spends all day advising chief ...

Persistent Systems has appointed Shimona Chadha as its new chief marketing officer, tasking her with leading global marketing ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

Hosted by Aby Varma, founder of Spark Novus, this Marketing AI SparkCast episode explores why every enterprise needs an AI ...

Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.