A new study published in the Journal of Hospitality Marketing and Management reveals that consumers are turned off by ...

Technology trends and user needs are driving innovations in AI and GenAI in two critical ways—first, within an organization, ...

Persistent Systems has appointed Shimona Chadha as its new chief marketing officer, tasking her with leading global marketing ...

Leaders explore how AI influencers are shaping a new era of authentic and relatable marketing, and what this means for ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

MarTech innovations are transforming marketing. ITC is using Artificial Intelligence to improve consumer research. Meta ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

No matter where you look, two initials seem to pop up everywhere – AI. Artificial intelligence has permeated modern life ...