The beverage giant will now control marketing and retail operations for the better-for-you brand, which was co-founded by ...
The news of the acquisition came alongside Molson Coors' third-quarter financial results, which included a cut to its ...
However, a younger generation has opted to find new ways to get their daily dose of caffeine, which has driven energy drinks ...
Zoa is sold at over 25,000 retail stores across the U.S. The brand touts ... White Peach and Cherry Limeade. Energy drinks, buoyed by ascendant brands like Celsius and Ghost, are growing rapidly ...
The brand is sold at over 25,000 retail stores and 86,000 distribution ... to bringing new consumers into the energy space with Zoa and keeping them coming back,” Johnson said. “Zoa is all about ...
Bottles of The Famous Grouse on sale in a Sainsbury’s store, United Kingdom. Credit Just Drinks “This ... in another US firm, ...
As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ...
The company believes this positions ZOA for a step change in growth. As better-for-you energy drinks sales continue to outpace the broader category, the deal signals Molson Coors’ belief in ZOA ...
Taking a majority stake allows Molson Coors to lead the entirety of ZOA’s marketing, retail and direct-to-consumer sales and ...
The move with energy drink brand Zoa is part of the efforts by Molson Coors to expand its beverage portfolio beyond its beer ...
Molson Coors (TAP) takes majority stake in ZOA Energy brand, aiming to boost market presence in the growing better-for-you ...