Cheatham Middle School unveiled its new mascot, named after Xavier University, ... Hobbs confirmed that the rebrand will begin immediately and expects to receive the first musketeer logo by January.

In response, the school announced it's working on a new logo. In a new development, a marketing agency called Synergist, which collaborates with Xavier University, has offered its assistance to ...

Cheatham Middle School unveiled its new mascot, named after Xavier University, ... Hobbs confirmed that the rebrand will begin immediately and expects to receive the first musketeer logo by January.

The controversy began in October when the University of Cincinnati issued a cease-and-desist letter to the middle school in Tennessee, claiming its use of the "Bearcats" name and a paw logo ...

The rivalry between the University of Cincinnati and Xavier University reached new heights Monday, just days before the schools tip off their annual Crosstown Shootout basketball game. Last month ...

CINCINNATI (WKRC) - As the University of Cincinnati Bearcats prepare to face off against the Xavier Musketeers in the highly anticipated Crosstown Shootout, a surprising twist in the rivalry has ...

Synergistic and Xavier University pledged to redesign the Tennessee school’s logo and mascot, as well as provide other marketing support, at no charge if Cheatham Middle agrees to switch from ...

The drama has now touched the world of college sports rivalries—namely, between UC and Xavier University, a Jesuit institution also in Cincinnati. Xavier alum Anthony Breen, who owns a marketing ...

"In cooperation with Xavier University, Synergistic has pledged to rebrand and redesign Cheatham's logo, mascot, wordmark and provide other marketing support - if Cheatham agrees to become the ...

Xavier Musketeers join the conversation. With Cheatham on the hunt for a new name, another Cincinnati university offered up its mascot free of charge.

Cincinnati-based marketing firm Synergistic, led by Xavier University alum Anthony Breen, has offered its services free of charge, including a new logo and design support, if the school opts to ...

CINCINNATI (WKRC) - Xavier University has entered the fray between the University of Cincinnati and a Tennessee middle school over the use of the Bearcat mascot. Cheatham Middle School, located ...