martech16h
Why ‘risk on marketing investment’ is the new ROI
A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
martech17h
Why ‘risk on marketing investment’ is the new ROMI
A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
Why History Is Your Brand’s Best Marketing Asset
A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...