Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands existed back then? Graphic designer Kostya Petrenko, known for his ...