Former Dallas Cowboys linebacker DeMarcus Ware is continuing his commitment to AT&T through a series of new commercials after years of loyalty to the brand.
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M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...
Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...
Ahead of earnings, Jim Patterson wonders if Verizon is a pre-paid, value and premium wireless leader? Can they be everything ...
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
A top-notch streaming box with over-the-air antenna integration has always seemed like a slam-dunk idea to me. Now, an ...
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...
Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...
Amazon will move its 2025 upfront presentation to Mondays, putting it in conflict with events already held that day by Fox and NBCU's Telemundo ...
Verizon offers the Disney Bundle (Disney Plus, Hulu and ESPN Plus) as a $10 monthly perk for its latest unlimited plans while T-Mobile offers Netflix Standard (with ads) on its Go5G branded offerings ...
Subscription technology firm Bango this week promoted Luisa Muneratti to the role of Chief Commercial Officer.