Columnist Rick Davis discusses the origin of the unique selling promise and why it's important for every salesperson to have ...

Your brand and products need not be truly unique, as few are, to develop a powerful USP. Instead, you’re looking for uncharted territory to claim as your own and show your customers what makes ...

Don’t cut corners on USP marketing. In Summary. Unique selling points have been a core aspect of marketing practice for a long time, and offers a powerful tool to any business. Whether you have a USP ...

If you are planning to start a business, the first thing you need to do is to find out why people would patronize your product or service over the competition. This quality is your Unique Selling ...

A unique selling proposition (USP) can tell people what to expect when doing business with you. It’s a way to introduce yourself quickly and connect with the perfect customers. The only problem ...

Ocado lacks a unique selling point (USP) essential for outperforming in the competitive online shopping and logistics sector. Despite past successes, Ocado's current offerings don't stand out ...

Some resources that can help you develop your Unique Selling Proposition (USP) include: Market Research Tools: You can use tools such as SurveyMonkey, Google Surveys, or Qualtrics to gather ...

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...