Columnist Rick Davis discusses the origin of the unique selling promise and why it's important for every salesperson to have ...

Representatives from businesses in Dungannon and South Tyrone met last week to hear a panel of business experts underline the need to ...

In exclusive interviews with IBT UK, these ten successful businesses shared the best ways for entrepreneurs to build their companies in 2025.

Some of the supposed advantages of trusts are less compelling for me than other investors think. Yes, it’s great to be able ...

Ocado lacks a unique selling point (USP) essential for outperforming in the competitive online shopping and logistics sector. Despite past successes, Ocado's current offerings don't stand out ...

Why They Work A landing page’s imagery is a strategic tool that helps communicate your offer, build trust, and nudge visitors toward conversion. Choose visuals that don’t just look good but ...

Unique selling points have been a core aspect of marketing practice for a long time, and offers a powerful tool to any business. Whether you have a USP in place or not, it’s worth spending time on ...

A USP is there to tell consumers who you are, what you do, and why you’re a clear choice. A unique selling proposition is nestled between what your customers want and what you excel at doing.

This quality is your Unique Selling Proposition, or USP. It is unique in the sense that it should differentiate your business from everyone else in the industry.

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...