Columnist Rick Davis discusses the origin of the unique selling promise and why it's important for every salesperson to have ...

Representatives from businesses in Dungannon and South Tyrone met last week to hear a panel of business experts underline the need to ...

In exclusive interviews with IBT UK, these ten successful businesses shared the best ways for entrepreneurs to build their companies in 2025.

Post Office Vaults in the city centre has delivered its final pint after facing a number of challenges in the past five years ...

I’d never take them for granted because it’s such an oversaturated market these days that I’m so lucky I have a USP [unique selling point]. I think that it is a really cool thing.” ...

OnlyFans star Annie Charlotte is embracing her rare uterus didelphys diagnosis — meaning she has two vaginas, two uteruses, two cervixes and an ovary on each side — with open arms. “I’m bloody glad I ...

Our unique selling point (USP) is that we can host events at a short notice. In the last five years, we’ve hosted the Indian Premier League, Pakistan Super League, the Asia Cup, (Women’s T20 ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their ...

I'd never take them for granted because it's such an oversaturated market these days that I'm so lucky I have a USP [unique selling point]. I think that it is a really cool thing.” ...

Samsung has officially confirmed its next Galaxy Unpacked event is set for July 9, 2025, where the South Korean major will unveil the next generation of its foldable devices, likely to be called the ...

Sadie Frost’s Twiggy aimed to capitalise on being the first official documentary on the iconic UK model and has grossed close ...