Columnist Rick Davis discusses the origin of the unique selling promise and why it's important for every salesperson to have ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their ...

Quantum sensors for prosthesis control, robots that treat lung collapses in flight, the automated production of X-ray ...

Making the move from industry to owning an accountancy practice is an appealing prospect for many professionals seeking greater freedom, the ...

On June 23 last, the Minister for Rural and Community Development and the Gaeltacht, Dara Calleary, visited Áras Inis Gluaire ...

Avoid common pitfalls that weaken your value proposition. Discover 6 copywriting mistakes to steer clear of and how to fix ...

Commander Chathura Gamage, RSP and five Bars, injured Officer from elite Sri Lanka Navy Special Boat Squadron, has an MSc in ...

A striking seasonal phenomenon is unfolding off the southern coast of Sri Lanka, as cold, nutrient-rich waters rise to the ...

Definition: Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason ...

Many of these phones also boast large batteries, fast charging, and refined software experiences, catering to both casual users and tech enthusiasts. If you’re searching for the best value-packed ...

As a monitoring device, Barchart’s screener for unusual stock options volume presents an important barometer for how the ...

Marketing Ideas for Selling Cars. Whether you do up a few cars a year as a sideline or run a dealership, you'll sell your autos a lot more quickly if you put some time into developing a marketing ...