A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

Target led the pack last year in the U.S. when it came to trademark applications. With 525 applications to the United States ...

Some brands are instantly recognizable by just a simple shape or design. Think about Apple’s apple or Nike’s swoosh. ... No longer exclusive to the artsy elite, anyone can now craft a brand symbol ...

February 6, 2023 - The July 14, 2022, decision of the Middle District of Pennsylvania in Pennsylvania State University v. Vintage Brand, LLC caught the attention of the sports merchandising world ...