Its luxury Lexus brand is also struggling to sell its electric SUV, the RZ. Last month, Lexus RZ sales fell 30% to just 763 ...

What's in a name? In the case of Toyota, the answer includes both family pride and Japanese culture. And the company's logo goes even deeper.

Toyota and Lexus make up for lost ground when 3 new EVs go on sale in the U.S. in 2025-26. Plus 2 models already for sale here are being upgraded.

2023 Toyota bZ4X (Source: Toyota) Toyota was the most searched brand in the US Toyota has led global market share in automotive for years, even as more and more brands go all-electric.

One of the world's most iconic car brands, the Toyota logo has become a mainstay of our roads and television screens. But despite seeing dozens of them every day, how many people know what the ...

"BMW and Toyota continue to stand firm in their positions as the most-shopped luxury and non-luxury brands (respectively), and both automakers increased their lead over the competition during Q3 ...

Toyota makes thousands of vehicles every day and their iconic logo is a staple on roads worldwide - but fans are only just noticing its hidden meaning. Logos serve as the visual embodiment of a ...

They make about 10 million vehicles per day - but Toyota fans are only just noticing the "adorable" hidden message inside its iconic logo. Founded by Kiichiro Toyoda in 1937, the automotive ...

We certainly wouldn't mind if the Toyota GR Prius gets turned into a similar-looking Shooting Brake. But would you buy it if it does?