Their logos are prime examples of “less is more ... The company’s name is typed out in a thin, sans-serif font. While simple text logos can feel uninspired, Muji’s typography has personality. The font ...

Nike's “Just Do It” campaigns effectively use contrast and scale to create memorable visuals. These examples show how compositional rules improve impact and communication in real-world applications.

Fonts are, well, the design by which letters appear on a printed or electronic page. The Mogavero Serif is a cross between ...