Don’t let locked display cases and finicky self-checkout stations fool you. Retailers really want you in their stores this ...

Taylor Swift has released her acoustic piano collection merchandise on her website which is running out quickly. Based on her ...

GameStop co-founder Gary Kusin sees parallels between Swifties and the videogame retailer’s intensely loyal fans.

"This Swift Beat" by USA TODAY ($33.70). Several journalists, myself included, followed the heart-pounding excitement of ...

On Thursday, Target revealed a collection of its Black Friday deals, set to go on sale next week for the biggest shopping day ...

The Speak Now era is characterized by fairytale themes and Taylor's growing independence. The Era is also dedicated to facing ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

As a lifelong Taylor Swift fan, my friends and family think gifting me a Swiftie-themed present is as easy as randomly picking a sweatshirt or poster from her merch store. However, I prefer ...

Taylor Swift is underfire with fans over her recent concert merch. The singer is currently on her Eras Tour. Taylor Swift is ...

Not to victim blame but if you're expecting good quality merch from store dot Taylor Swift dot com in the year 2024 that's on you.' Another agreed, 'every time Taylor Swift does a merch drop I ...

Taylor Swift is throwing another party in Toronto as her celebrated Eras Tour heads into its final three nights in the city.