The fast-food giant's initial tests of "personalized AI-driven marketing" have led to major gains in consumer engagement and ...

When Sean Tresvant became Taco Bell’s CEO, he heard a piece of advice that stuck with him — and helped him quickly adapt to ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

In my five years as Texas Monthly’s taco editor, I have traveled constantly, searching the state for tacos that meet a certain level of craft, quality, creativity, and, especially, flavor.

Taco Bell is going retro starting in November. The fast-food restaurant announced Thursday that they are reviving the five most demanded nostalgia items from its first 50 years on a Decades Menu.

This comes after onions were linked to E. coli outbreak in McDonald's. Read below for more updates on Burger King, Taco Bell and Pizza Hut. Top fast-food chains across the US have pulled fresh onions ...

In every World Series since 2015, Taco Bell had offered free tacos as a reward for the first player to steal base. Taco Bell's "Steal a Base, Steal a Taco" campaign debuted in 2007, initially ...

Some baseball fans may have beef with Taco Bell. Taco Bell is no longer an official sponsor of Major League Baseball, according to an MLB spokesperson, meaning the beloved "Steal a Base ...

ST. LOUIS – Taco Bell is celebrating its extensive history by launching the new Decades Menu, reviving fan-favorite menu items from across five decades. Through the food chain’s new Decades ...

A fatal E. coli outbreak has led to onions being removed from some Taco Bell, Pizza Hut and KFC restaurants. The brands’ owner Yum Brands announced Thursday it has removed fresh onions from ...

coli outbreak, and out of an abundance of caution, we have proactively removed fresh onions from select Taco Bell, Pizza Hut and KFC restaurants," a Yum! Brands spokesperson said in a statement to ...