From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...

CHICAGO, IL – JUNE 19: A detail view of a Chicago Red Stars corner flag is seen with the Chicago Red Stars logo in action during a game between the Chicago Red Stars and the Washington Spirit on June ...

The Chicago Red Stars won't be the Red Stars starting in 2025. They'll soon simply be known as the Chicago Stars FC. The team announced the change on social media Wednesday, including both their new ...

There was a balance in developing a new team name and crest. “There was always some discussion around whether or not it would ...