Instead, the film concludes with a powerful ending that resonates with the audience, leaving no room for additional scenes.

At the inaugural Media BAI 2024, held on November 5 at Whitespace Makati, the spotlight was on the transformative power of ...

Like with “Barbie,” Hollywood has spent heaps of money for endless promotions that serve its bottom line — and prioritize a ...

Professionals aiming to stay competitive in their field should focus on professional development to advance their skills.

A powerful wind of change is reshaping storytelling, and those who have embraced this paradigm shift have shared insights on navigating the evolving landscape. The era of relying solely on traditional ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Ever wonder why Hollywood hates marketing musicals as musicals? IndieWire explains and offers a solution to the madness.

Explore the top 15 online marketing trends for 2025. Discover key strategies and innovations to keep your digital marketing ...

While GDPR and CCPA have laid the groundwork, new regulations, such as the Kids Online Safety Act, are on the horizon. As ...

Throughout his time working in marketing and communications, there’s one thing that Communication Prof. Anas Ghazi (’15) said ...

In the world of marketing, storytelling has become the heart of effective brand communication. For authors, and storytellers ...