Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

In the ever-changing landscape of App Store Optimization, one thing holds true: If you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

Google is updating its ubiquitous search engine with the next generation of its artificial intelligence technology as part of an effort to provide instant expertise amid intensifying competition from ...

Some advertisers estimate the impact to be in the tens of thousands in terms of lost revenues. In an update published Monday ...

The App Data Report provides app insights, data and statistics on users, revenues, downloads and usage for the app industry.

A recent measurement study by Prof. Doug Leith, Professor of Computer Systems in Trinity’s School of Computer Science and ...

YouTube is about to turn 20. An unusual research method is unveiling statistics about the platform that Google would rather keep hidden. YouTube may not seem secretive. It's public facing.