Starbucks is making a big change: It’s done offering discounts. Like other restaurant chains, Starbucks had leaned heavily on big discounts over the past year in an attempt to lure customers ...

First, Starbucks is a beloved brand with wonderful people. We are woven into the fabric of people’s lives and the communities we serve. Second, there’s a shared sense that we have drifted from ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street ...

Check out other new changes. Starbucks recently announced some changes to the business, switching up its strategy in some core areas, including perks and discounts. After two consecutive quarters ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...

Early one afternoon in June at a Starbucks in Brooklyn’s Park Slope neighborhood, the kids start to trickle in. First a small group, two girls and a guy. Then two boys in private school uniforms.

Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...

Baristas demand better pay, more staff, ban on rude customers Starbucks may add staff, curb coffee deals, analyst says CEO Niccol to say more on strategy on Oct. 30 Oct 23 (Reuters) - Starbucks ...

By Julie Creswell In recent years, the arrival of fall has been a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday ...

Starbucks launches their 2024 holiday food and drink menu on Thursday, Nov. 7 and for the first time, refresher drinks join the festive lineup. The holiday menu, new merchandise and four new cup ...