It's hard to imagine a child's face lighting up at the sight of an empty cardboard box staring back at them from under the Christmas tree. But in 1977, young Jedis-in-training were so hungry for ...

’SNL’ knows that kids love ’Star Wars’ toys, but it doesn’t want to leave out the pathetic adults too.

Finally, an Honest Star Wars Toy Commercial All ages! By Matt Miller Published: Dec 13, 2015 Save Article ...

And today, Star Wars toys and merchandise are valued at $17 billion.) In a couple months, after Star Wars hit the theater, that agreement became also the deal of the century for Kenner.

Creature Cantina — The early Star Wars toy commercials didn’t use music from the actual films, so they all had soundalike tunes — like this ad for the Cantina playset, scored with jaunty ...

The toys are for ages six and up — “way up,” according to a group of adult males played by Bobby Moynihan, Taran Killam, and Kyle Mooney. And so it goes that these men show a bunch of kids ...

The Star Wars Micro Collection line, featuring the Hothworld playset with 19 diecast figures and action poses. It highlights various scenes from the Star Wars universe, including characters like ...

On May the 4th, Star Wars Day, we look back at how Kenner built a toy behemoth.

From cute toys and LEGOs for younger kids to the ever-impressive Black Series of official, detailed action figures, these Star Wars toys are the best around.